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Immersive Technologies Wins Cat Branding Rights

1 September, 2005 - Perth Australia

Western Australian-based Immersive Technologies has entered into a landmark licensing agreement with the world’s largest manufacturer of mining and construction equipment.

The exclusive agreement with Caterpillar Inc allows Immersive Technologies to promote its Advanced Equipment (AE) simulator brand in conjunction with the globally renowned Caterpillar trademark.

A new mark, identifying licensed Caterpillar technology, is now being used by Immersive Technologies. This is the first application of the mark, which is intended to authenticate products that employ licensed Caterpillar Technology.

The introduction of the Licensed Technology mark continues a powerful association between the Immersive Technologies Company and Caterpillar. After an extensive evaluation of available simulator technology, and the growing impact of training simulators on the mining industry, Caterpillar last year announced it would exclusively recommend, and provide proprietary machine technical information for, Immersive Technologies’ AE simulators.

With more than 65 AE simulators deployed in 14 countries around the world, Immersive Technologies has for more than eight years set the pace in the development of advanced mining equipment training simulators. Operator stations and exact working conditions for more than 55 different machine types have been created, and Immersive software has been used to replicate site surrounds at nearly 70 mine sites.

Sales and marketing agreements with some of the world’s leading mining original equipment manufacturers (OEMs) ensure the extensive range of Immersive Technologies AE simulators achieve a superior level of realism and accuracy through the use of exclusively licensed proprietary data and machine technical information from the OEM.

Immersive Technologies chief executive officer Peter Salfinger said "the Caterpillar branding approval was a significant milestone for the company".

“It signifies further high-level acknowledgement of the uniqueness of our market offering,” Mr Salfinger said.

“It also reflects an acceptance by Caterpillar that our simulators have become an integral part of the training programs of, and are producing significant benefits for, their customers – the world’s major mining companies and contractors.”

Immersive Technologies’ expanding customer support base includes offices in Australia and the USA.

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About Immersive Technologies

Immersive Technologies is the world's largest, proven and tested supplier of surface and underground Advanced Equipment Simulators to the global mining industry. The company has achieved this unique position by focusing on its mission to make every mining and earthmoving equipment operator in the world safer and their employer more profitable through its simulation technologies. Immersive Technologies' Advanced Equipment Simulators are helping hundreds of mining companies around the world to increase their equipment operators' safety and site profitability through effective simulation training.

Immersive Technologies provides its customers with the most effective Advanced Equipment Simulators available. This is made possible through the formal exclusive licensing and technical information alliances Immersive has established with the leading Original Equipment Manufacturers (OEM), including: Caterpillar, Hitachi, Komatsu and Liebherr. These unique alliances provide Immersive Technologies with exclusive access to the OEM's proprietary and confidential machine technical information that is required to correctly simulate the OEM's machines and is not available through other public or dealer channels.

With advanced simulator modules deployed in 39 countries, Immersive Technologies is dedicated to provide outstanding service. To deliver on this commitment the company has customer sales and support offices located close to its customers in Perth and Brisbane Australia, Salt Lake City USA, Calgary, Ottawa & Vancouver Canada, Monterrey Mexico, Lima Peru, Santiago Chile, Bochum Germany, Johannesburg South Africa, Jakarta Indonesia, Kolkata India and Jeddah, Saudi Arabia.

Immersive has the global mining experience, innovative technology, product range, OEM relationships, proven support commitment and industry vision to partner with you to ensure your simulator training solution delivers the significant results you expect.

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