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Immersive Technologies begins 2004 by Boosting Executive Team

16 January, 2004 - Perth Australia

Perth, Australia, 16 January 2004. Australian Simulator manufacturer Immersive Technologies is planning for a prosperous start to 2004, announcing the appointment of two new Executive Staff.

Oye Obe joins Immersive Technologies' Perth operations as Executive Manager, Business Development and brings over 17 years experience including a Senior Manager role at Accenture (formerly Andersen Consulting). Oye was also Operations Manager at Schlumberger Oilfield International where he led teams of field engineers to sell and deliver complex engineering services to leading oil and gas companies. Oye will oversee the Sales and Marketing activities in the Australasian region.

Immersive Technologies have appointed Skip Sullivan as Vice President of North and South America's, based in Salt Lake City, Utah. Skip is contributing over 15 years experience in the commercial management field to his position managing the Sales and Marketing activities in the North and South Americas. Skip's previous roles include Director of Kennecott Copper Magna Mine and Manager at Noranda in Toronto.

Immersive Technologies have grown from producing Computer Based Training (CBT) for the mining industry in 1993 to developing the Advanced Equipment (AE) Simulator in 1998. The AE Simulator supports interchangeable machine controls called Conversion KitsĀ®. With the modular Conversion KitsĀ®, the AE simulator can simulate the operations of over 55 different machine models for training. Today, the AE Simulator is used in eleven countries around the globe and has trained and assessed thousands of personnel.

CEO Peter Salfinger is planning an accomplished future for Immersive Technologies. "The mining industry is becoming increasingly aware of the benefits that the AE Simulator delivers as an efficient Operator training tool. Our clients are reporting major improvements in terms of resulting improved safety, increased production and less unscheduled maintenance. We aim to build on our existing strengths, continue our growth and turn Immersive Technologies into a major global success story."

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About Immersive Technologies

Immersive Technologies is the world's largest, proven and tested supplier of surface and underground Advanced Equipment Simulators to the global mining industry. The company has achieved this unique position by focusing on its mission to make every mining and earthmoving equipment operator in the world safer and their employer more profitable through its simulation technologies. Immersive Technologies' Advanced Equipment Simulators are helping hundreds of mining companies around the world to increase their equipment operators' safety and site profitability through effective simulation training.

Immersive Technologies provides its customers with the most effective Advanced Equipment Simulators available. This is made possible through the formal exclusive licensing and technical information alliances Immersive has established with the leading Original Equipment Manufacturers (OEM), including: Caterpillar, Hitachi, Komatsu and Liebherr. These unique alliances provide Immersive Technologies with exclusive access to the OEM's proprietary and confidential machine technical information that is required to correctly simulate the OEM's machines and is not available through other public or dealer channels.

With advanced simulator modules deployed in 39 countries, Immersive Technologies is dedicated to provide outstanding service. To deliver on this commitment the company has customer sales and support offices located close to its customers in Perth and Brisbane Australia, Salt Lake City USA, Calgary, Ottawa & Vancouver Canada, Monterrey Mexico, Lima Peru, Santiago Chile, Bochum Germany, Johannesburg South Africa, Jakarta Indonesia, Kolkata India and Jeddah, Saudi Arabia.

Immersive has the global mining experience, innovative technology, product range, OEM relationships, proven support commitment and industry vision to partner with you to ensure your simulator training solution delivers the significant results you expect.

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